Sporting icons back Astra’s Mega Grandstand

10.02.2014

Astra Games created something of a stir at the recent ICE Totally Gaming event when sports personalities Michael Owen and Michael Vaughan turned up on the stand in support of a new partnership with 5050Sports. Under the terms of the partnership, Owen and Vaughan feature prominently in Astra’s Mega Grandstand slot, interacting with players who are given the chance to wager on the outcome of officially licensed sports video footage.

The presence of Owen and Vaughan ensured that Mega Grandstand was subject to plenty of attention from customers who were eager to learn more about the game and meet with two of the world’s biggest sporting legends. Astra Sales and Marketing Director Alan Rogers commented: “The opportunity to have real sporting icons featured in the game actually supporting us at ICE was too good to miss. We are delighted that they were able to join us and spend time posing for photographs and chatting with our customers.”

Rogers added: “As a leading manufacturer, Astra is constantly exploring new themes and ideas to create games that are more fun and compelling. We want to develop products that offer something new and unique to the player and, in turn, help grow the cashbox. This latest collaboration with 5050Sports will be a key component in helping us achieve those aims.”

World-renowned duo Owen and Vaughan front, and are immersed in, the football and cricket versions of 5050Sports, which also has a boxing variation starring Ricky ‘The Hitman’ Hatton and a darts theme with Simon ‘The Wizard’ Whitlock.