News & Publicity


ICE exceeds Astra expectations

Astra Games, part of NOVOMATIC UK, has cited this year’s ICE Totally Gaming as one of the busiest in recent years with constant footfall on its stand throughout the three day duration of the show. The Bridgend based manufacturer opened for business at ExCeL with a stunning line-up of games led by Batman Begins in the industry leading VIP Lounge cabinet.

Shown alongside Batman Begins was a brilliant range of Cat C and B3 models comprising 500 Rise of the Reels (Cat B3); Big Bucks Boulevard (Cat C/B3); Captain’s Booty (Cat C/B3); Reel King Potty (Cat B3); Golden Reel King Potty (Cat B3); Sticky Reel King Potty (Cat C/B3); Reel King Action (Cat C/B3); Sahara (Cat C/B3); and Wild Action (Cat C/B3)

Astra Sales and Marketing Director Alan Rogers commented: “ICE is always a busy event for Astra, but this year’s show surpassed all our expectations. We had a fantastic mix of innovative new games and, in Batman, the hottest licence on the block. Our bold approach elicited an overwhelmingly positive response from customers, resulting in one of the best ICE shows we can remember in recent times. We’ll be looking to build on that success throughout 2017 and are looking forward to an exciting year for Astra.”

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