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Astra Gaming Group enters AGC sector

The Astra Gaming Group (the wholly owned UK subsidiary of NOVOMATIC Gaming Industries GmbH, (NGI) part of the NOVOMATIC Group) has acquired the majority of the Noble Organisation arcade business for an undisclosed sum. Under the terms of the deal, Astra will take ownership of 81 adult gaming centres (AGC) and one family entertainment centre (FEC) along with 48 Kwik Tan venues and 10 cafes, all of which are sited within the arcades themselves.

The geographical spread of the estate extends from Greenock in Scotland to Dawlish in Devon. It includes some of the premium locations in the North East, North West and South East of the country as well as the Midlands and at the coast. The business currently employs circa 850 staff led by some of the most experienced management personnel in the business. They will continue to be utilised to champion the strong Nobles brand identity within the NOVOMATIC Group.

Astra Gaming Group CEO Zane Mersich commented: “We are delighted to announce the acquisition of the arcade business from Nobles. It will help secure an even brighter future for what are already widely acknowledged as some of the best AGC sites in the UK. It is our intention to build on the success of these venues and ensure that they continue to go from strength to strength.”

Commenting on the rationale behind the acquisition, Mersich noted: “In buying these locations, the Astra Gaming Group is simply applying the core strategy of its parent NOVOMATIC as a leading proponent of both manufacturing and operating. Integrating these key AGC sites within the group is entirely consistent with that philosophy of duality and allows us to innovate and deliver the best of breed games that our customers rightly expect.”

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