Astra Gaming Group acquires Extreme Live Gaming
The Astra Gaming Group (the wholly owned UK subsidiary of NOVOMATIC Gaming Industries GmbH, (NGI) part of the NOVOMATIC Group) has acquired a majority holding in Extreme Live Gaming. Based in Manila, the live dealer gaming solutions provider operates studios in Asia, employing both Asian and European dealers. It joins stablemates Astra Games, Bell-Fruit Games, Empire Games, Gamestec, Greentube, RLMS Sales and Mazooma Interactive Gaming.
Integral to the deal, which was completed for an undisclosed sum, will be the opening of a European studio located in London scheduled to become operational in Q3 of 2014. Additionally, Extreme will integrate with Greentube’s gaming suite which will allow operators seamless access to Novomatic content within the live dealer product and leverage Greentube’s comprehensive back office capability.
Founded in 2013 by Darwyn Palenzuela , Extreme Live Gaming has revolutionised the player experience in the live dealer space via its unique Extreme Mode feature. Its portfolio includes mobile and web versions of the system for Roulette and Baccarat, while Blackjack will be added later this year. The company has also developed an industry first in eXtreme Live Box, a solution for land- based casinos that enables them to deliver their table games to players via PC, mobile devices, tablets and TV.
Astra Gaming Group CEO Zane Mersich is confident that the acquisition of Extreme Live Gaming represents a significant step forward for the Group. “This is a deal that will add immense value to what we offer as a gaming Group,” he stated. “Our aim is to deliver to customers and players a world class experience in every facet of what we do. The Extreme Live Gaming brand brings an exciting, new and highly innovative edge to our portfolio – it exemplifies everything the Astra Gaming Group stands for.”
Darwyn Palenzuela, founder of Extreme Live Gaming commented: “We are proud and delighted to be associated with the Astra Gaming Group and its parent, the NOVOMATIC Group. In just a short space of time, Extreme Live Gaming has emerged as a leader in the live-dealer space – a position that can only be strengthened further with the backing of our new owners.”